Hyundai Motor Company started off the new year in style, winning 4 Good Design Awards. The award winning concept designs were all EV concepts, and included the 45, Prophecy, all new 2021 Hyundai Elantra and the Hyundai Hi-Charger which is an ultra-fast EV charging infrastructure.
“Hyundai’s design vision to provide lifestyle mobility that coexists with people’s lives has been recognized by winning these awards,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “Especially through our EV design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”
The 45 EV concept was first introduced at the International Motor Show 2019 in Frankfurt. The 45 is a futuristic homage to Hyundai’s iconic Pony Coupe Concept. The styling of 45 is defined by its monocoque-style form, aerodynamics, light-weight design inspired by aircrafts, and diamond-shaped silhouette. This isn’t the first time the 45 was awarded for its innovative design, the 45 received praise and accolades from other world-renowned design competitions, including the 2020 International Design Excellence Awards, 2020 Red Dot Awards, and the iF Design Award 2020. Such accolades raise expectations of the upcoming release of IONIQ 5, Hyundai’s first dedicated EV in the new IONIQ lineup brand launching next year.
The 45 isn’t the only highly awaited EV concept as the newly revealed Prophecy is Hyundai’s visionary concept that signifies a direction of future EV styling based on the Sensuous Sportiness design identity. It expands on the era-defining example set by the 45 EV concept that stripped away complexity in favor of clean lines and minimalistic structures. Prophecy won ‘Best of the Best’ in 2020 Red Dot Awards’ Design Concept group, and the concept was also named a finalist for 2020 International Design Excellence Awards.
Hyundai’s success isn’t just tied to far future concept designs, as the currently on the road 2021 Elantra received top marks as well. The seventh generation Elantra which had its debut earlier this year offers a futuristic and innovative look and feel, thanks to its Parametric Dynamics design elements. The vehicle’s exterior design is adorned with unique style features including a parametric-jewel-pattern grille and a H-tail Lamp that creates a Hyundai “flying H” logo-like shape. The interior further complements the Elantra’s overall appeal with a 10-inch information-display cluster and infotainment system.
Hyundai knows that one of the biggest barriers to entry for new EV drivers is how long your vehicle range is and how long it takes to charge. The Hyundai Hi-Charger demonstrates the brand’s commitment to offer a completely new charging experience to EV owners. The 350kW ultra-fast charger enables users to easily power their EVs without feeling the weight of connectors and cables. The user simply chooses the position of a vehicle’s charging port on a digital screen, and a connector automatically rotates and descends to the selected point for an effortless connection. Earlier this year, the Hyundai Hi-Charger won a prize in the User Experience Design category of the 2020 Red Dot Design Awards.
Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.